Strategies for Growing a Small Window Installation Business

If you have a family member running a small window installation business, you may be looking for effective ways to help them secure more jobs without breaking the bank on advertising. Below are key strategies, supported by industry experience and best practices, to achieve this goal:

1. Adjust Pricing to Reflect Value

If the business is charging just a third of what larger companies do, it may be time to rethink pricing. Raising prices not only helps fund advertising efforts, but also projects a higher level of quality. Many small businesses fear losing customers by increasing prices, but in reality, it often has little negative impact.Example: A family-owned company that increased its rates by 20% found no client resistance and significantly boosted its annual revenue.

2. Leverage Remarketing and Retargeting

These tactics show ads to people who have already visited the company’s website or interacted with it in some way. This approach is highly effective—around 70% of people who see remarketing ads tend to choose that business over its competitors.

How to Do It:

Set up Google Ads or Facebook Ads campaigns tailored to these returning users.
Highlight trust, quality, and value in your messaging.

3. Run Hyper-Local Campaigns

Focus on a specific audience within a tight geographic area. This reduces costs and ensures you reach customers who are most likely to convert.

Key Steps:

Define the audience: homeowners, dual-income families, ages 35–55.
Use the Google Display Network and YouTube to deliver targeted messages.

4. Offer Compelling Promises

A strong offer can tip the scales and close more sales. Tailor offers to local conditions.

Examples:

In cold climates: Offer energy-efficiency audits to show how new windows can cut heating costs.
In hurricane-prone areas: Highlight impact-resistant window options.
Provide limited-time, interest-free financing.

5. Prioritize Mobile Search

Mobile ads often deliver better conversion rates because they encourage immediate actions.

Recommendations:

Run mobile search campaigns on Google and Bing.
Use a mobile-friendly site with “click-to-call” buttons and visible customer reviews.

6. Expand to Desktop Search Once Mobile Succeeds

After mobile campaigns perform well, scale up by adding desktop search strategies to reach a broader audience.

Steps:

Invest in well-structured Google and Bing Ads campaigns.
Optimize landing pages for higher conversion rates.

7. Use Facebook for Remarketing

While Facebook may not be the best for cold leads, it’s an excellent platform for nurturing those who already know the brand.

Strategy:

Show ads to previous visitors and keep the company top-of-mind.

8. Provide Fast, Professional Estimates

A quick, polished estimate can make or break a sale. Tools like Windsketch enable businesses to produce estimates and plans in under 5 minutes, helping close up to 30% more deals.

Benefits:

Outpace competitors by responding faster.
Reduce the chance customers lose interest.
Present a professional image that builds trust.

By implementing these strategies, a small window installation business can build a loyal customer base, ensuring sustainable growth and long-term success.

About Aiden Cooper

Aiden Cooper is a Product Specialist at Windsketch, where he brings his expertise to continuously enhance customer experiences and optimize product implementation processes. With meticulous attention to detail and a passion for innovation, Aiden collaborates closely with the sales and development teams to ensure our solutions meet and exceed user expectations. His proactive approach and ability to translate complex needs into effective functionalities make him an invaluable asset to the team.